Netflix has taken the lead in pushing back against privacy concerns, even as the technology giant and Amazon both face growing scrutiny over their surveillance programs.
The companies have argued that they are only collecting and storing information about what they already know about users.
But their stance has also been at odds with privacy advocates, who argue that the companies’ programs are still far from perfect and should be stopped.
The battle over what’s privacy right is a key battleground in the fight for consumer trust in the online world.
For years, technology companies have pushed back against the privacy rights of their users and the rights of governments to track people online, and the fight has spilled over into the legal arena, where companies are seeking to overturn court rulings that have put limits on how governments can access information on their users.
In recent years, the tech companies have also sought to use privacy as a political tool.
In 2013, they sued the U.S. government over its practice of gathering bulk metadata on millions of U.K. phone calls.
The lawsuit was settled, with the government agreeing to limit how it collected the data, but that did not prevent the technology companies from filing a lawsuit challenging the U-turn.
Netflix, which launched in 2007, has also made a big push to fight back against online surveillance.
The company has fought for years to stop its service from being used to track its customers’ locations, including when they visit online sites, as it did with the controversial practice of using location-tracking apps.
It sued the National Security Agency (NSA) in 2013 over the program, which allowed the government to search a person’s location without a warrant.
And the company filed a lawsuit against Facebook in 2014, after Facebook started using a technique called “tagging” to help track people’s movements online.
But Netflix said the data collection was still being done by the government and that it has no plans to stop the data gathering.
“We believe that government officials have the power to collect all kinds of information, and we are working hard to make sure that they don’t,” Netflix spokeswoman Jennifer Epps said in a statement to the AP.
“While we’ve been fighting to keep our customers’ data safe and secure, we do not believe that there is a need for government surveillance.”
Amazon also has said it has fought back against government surveillance efforts and has filed lawsuits to defend its customers.
In a filing in January, Amazon said it would fight a lawsuit from the National Football League (NFL) that would seek to force it to reveal information about the use of “snooping” technology that lets users identify the locations of other people.
The NFL and its allies in Congress have also sued the Electronic Frontier Foundation, a nonprofit group that is fighting to overturn a 2014 ruling by the U and D.C. Courts of Appeals that said it is permissible to force internet companies to turn over customer data to law enforcement.
“In recent years Amazon has also fought for privacy rights and against online monitoring, particularly with regard to geo-blocking,” Epps wrote in an email.
“As Amazon continues to engage with stakeholders on both sides of this issue, we expect to continue to fight for this critical issue.”
Netflix said in its filing that it also opposed the use by law enforcement of a software tool called “TagSnoop” that lets a person monitor the activity of millions of people around the world, including the location of those users.
“TagScan allows a person to tag users in real time with locations that they know and trust,” Netflix said.
“Users can then monitor and record them, but they are not allowed to identify or track them in any way.”
But in its response to the NFL, Netflix said that the tool is not “capable of tracking individuals at their home addresses.”
The company also noted that its servers “are not connected to the internet” and that the company “never uses a tag to record a user’s movements, location, or even to track a user in real-time.”